INTEL + PARLEY SNOTBOT |
To address the ever-growing issue of ocean health, Intel and Parley for the Oceans worked together to develop the SnotBot initiative. SnotBot is a drone equipped with Intel AI-powered cameras and a petri dish to humanely collect biological and visual data from whales, and thus examine ocean health. To help showcase this approach to oceanographic research, we launched a social-first campaign across platforms to highlight how monumental this was for the field of whale research.
Awards: 2018 Global Ace Award for Integrated Marketing Campaign |